Do Your Buyers Still Use Google, or Do They Ask AI Search? How search behavior changed from 2023 to 2026, and what it means for DACH companies with a German and an English site. Are our buyers still using Google, or has that moved?It is a fair question, and the honest answer is both. Buyers still search on Google. A...

Is Your English Website Machine-Translated? You have read your own English website and it seems fine. Maybe a little stiff. A German colleague says it is accurate. But you can’t shake the feeling that an international buyer would read it differently. Does your English website read as translated, and how would you even know?For a SaaS buyer, your...

Turn What Your Team Already Knows Into English Content German SaaS companies don’t have a shortage of people who speak English. What they have is something more valuable: people who know their product, their customers, and their industry exceptionally well.That expertise usually stays inside the company. The SaaS founder knows the subject cold....

How to Measure SaaS Content Marketing (Before You Buy a Dashboard) Ask a SaaS marketing team how they measure content marketing, and most will open Google Analytics and point at a traffic graph going up and to the right. Now, ask them a harder question, the one that actually matters, and the room goes quiet: which piece of content touched your last...

Why SaaS Buyers Are Researching Your Product on ChatGPT Before They Ever Visit Your Website Picture this. A VP of Operations at a mid-size logistics company needs a new onboarding tool. She doesn’t open Google. She opens ChatGPT and types: “What’s the best SaaS onboarding platform for a 300-person operations team?”ChatGPT gives...

Are Hashtags Dead for B2B Businesses? Take a small B2B IT consultancy we worked with earlier this year. One week, they posted a launch announcement stacked with hashtags: #ITConsulting #B2B #DigitalTransformation #TechLeadership #Innovation. It reached a few hundred people, mostly outside their industry, and picked up four comments, none from anyone who...

SEO vs. GEO: Why Small SaaS and IT Business Decision-Makers Need Both to Win in 2026 A client called us last month, the head of marketing at a small IT staffing firm serving mid-size manufacturers, and she sounded rattled in a way you don’t usually hear from someone whose numbers look good.“Our rankings look great,” she said....