Why SaaS Buyers Are Researching Your Product on ChatGPT Before They Ever Visit Your Website Picture this. A VP of Operations at a mid-size logistics company needs a new onboarding tool. She doesn’t open Google. She opens ChatGPT and types: “What’s the best SaaS onboarding platform for a 300-person operations team?”ChatGPT gives...

Are Hashtags Dead for B2B Businesses? Take a small B2B IT consultancy we worked with earlier this year. One week, they posted a launch announcement stacked with hashtags: #ITConsulting #B2B #DigitalTransformation #TechLeadership #Innovation. It reached a few hundred people, mostly outside their industry, and picked up four comments, none from anyone who...

SEO vs. GEO: Why Small SaaS and IT Business Decision-Makers Need Both to Win in 2026 A client called us last month, the head of marketing at a small IT staffing firm serving mid-size manufacturers, and she sounded rattled in a way you don’t usually hear from someone whose numbers look good.“Our rankings look great,” she said....