The Reality of Marketing a SaaS Company With Limited Resources Most advice on marketing a SaaS company assumes you have a team, a budget, and time to experiment. Run paid ads, test channels, hire a content person, build a community. That advice isn’t wrong. It’s just written for a company that doesn’t have the actual problem you have,...

Your B2B Thought Leadership Gap Is Not a Topic Gap I’ve spent 20 years on both sides of the interview table. Ten of those as a journalist and editor, interviewing leaders and representatives from more than 50 countries, alongside a long list of Fortune 500 companies and startups and scale-ups that hadn’t made it there yet. The last nine have...

Per-Seat Pricing for SaaS Imagine this! A SaaS company charges €99.99 per user, per month. A customer with 50 employees on the platform generates roughly €5,000 in monthly recurring revenue. Then the company ships an AI agent that automates a large share of the workflow those employees used to do by hand. The customer now needs 20 people on the product...

A Go-to-Market Case Study on Reducing SaaS Buyer Uncertainty Every agency eventually has one project that changes how it thinks. This was ours (Market Plus Solutions).Here’s a thesis we didn’t arrive at in a boardroom. We arrived at it over four unpaid months with a client we almost turned away in 2024.The fastest way to grow a startup...

Why Are Fewer Qualified SaaS Buyers Booking Demos? That’s the question, not the diagnosis.You haven’t accepted an explanation yet — you’ve just noticed the number is wrong. Traffic is up. Rankings are up. Impressions are up. Pipeline is down. Revenue is down. Nothing in Google Analytics explains why, because your SaaS buyers stopped...

A Prospect Is Looking at Your Product Right Now — And They Haven't Visited Your Website They opened ChatGPT, typed your company name, and they are reading the answer — before they read a single word you wrote yourself.The question is not whether this is happening. It is whether you know what they are reading.Millions of people now use AI assistants...

Have You Noticed That All SaaS Content Sound the Same? Try this experiment.Open ten B2B SaaS homepages in ten tabs. Strip out the logo, the screenshot, the pricing. Just read the words.“The all-in-one platform for modern teams.”“Streamline your workflow.”“Work smarter, not harder.”“Built for teams that move fast.”Now close your eyes and try to remember...

Why SaaS Buyers Are Researching Your Product on ChatGPT Before They Ever Visit Your Website Picture this. A VP of Operations at a mid-size logistics company needs a new onboarding tool. She doesn’t open Google. She opens ChatGPT and types: “What’s the best SaaS onboarding platform for a 300-person operations team?”ChatGPT gives...

Are Hashtags Dead for B2B Businesses? Take a small B2B IT consultancy we worked with earlier this year. One week, they posted a launch announcement stacked with hashtags: #ITConsulting #B2B #DigitalTransformation #TechLeadership #Innovation. It reached a few hundred people, mostly outside their industry, and picked up four comments, none from anyone who...

SEO vs. GEO: Why Small SaaS and IT Business Decision-Makers Need Both to Win in 2026 A client called us last month, the head of marketing at a small IT staffing firm serving mid-size manufacturers, and she sounded rattled in a way you don’t usually hear from someone whose numbers look good.“Our rankings look great,” she said....