Why SaaS Onboarding Bottlenecks Matter On paper, your onboarding might look flawless. Activation rates are steady, dashboards are glowing green, and churn sits comfortably “within industry averages.” But those metrics can be deceptive. Hidden SaaS onboarding bottlenecks — the subtle friction points buried deep in user journeys — often escape standard...

The Silent Plateau: A Product-Market Fit SaaS Failure in Disguise Hitting $30K or $50K MRR should feel like lift-off.For most early-stage SaaS founders, it’s the signal they’ve reached product-market fit. But instead of accelerating, growth flattens — and a silent threat begins to emerge.CAC keeps rising.Retention weakens.Expansion revenue...

Why Content-Led SaaS Marketing Fails to Build Pipeline SaaS companies aren’t short on content.They’re drowning in it: Blogs, LinkedIn threads, Case studies, Webinars, Whitepapers, etc.And, everyone’s publishing.But almost no one’s breaking through — and pipelines are still running dry.Here’s the uncomfortable truth: content isn’t a growth strategy. It’s...

First-Party Data Strategy A first-party data strategy is the foundation of sustainable, privacy-first marketing in 2025.It’s how modern businesses responsibly collect, manage, and activate data that users share directly—through websites, mobile apps, email interactions, CRM platforms, and product usage.But building a strategy is about more than gathering...

What Is First-Party Data Marketing? First-party data marketing is the strategic use of data you collect directly from your audience—through your website, mobile app, email campaigns, CRM systems, surveys, or how users interact with your product. This data forms the foundation for creating personalized, relevant marketing experiences that build trust and...

Was ist Vertical SaaS? Vertical SaaS ist Software, die speziell für eine einzelne Branche oder ein bestimmtes Marktsegment entwickelt wurde. Denk zum Beispiel an CRM- oder Projektmanagement-Tools wie Salesforce oder Monday.com. Diese Plattformen richten sich an ein breites Publikum über viele Branchen hinweg. Vertical SaaS bietet ähnliche Funktionen –...

Was treibt das Wachstum von Vertical SaaS an? Es ist kein Geheimnis – Vertical SaaS legt ordentlich vor.Mit einer durchschnittlichen Wachstumsrate von 45 % lässt es horizontale Plattformen, die bei etwa 28 % liegen (Quelle: Infomotion), deutlich hinter sich.Aber das ist mehr als nur eine Welle steigender Nachfrage (Wir haben übrigens einen ausführlichen...