First-Party Data Strategy A first-party data strategy is the foundation of sustainable, privacy-first marketing in 2025.It’s how modern businesses responsibly collect, manage, and activate data that users share directly—through websites, mobile apps, email interactions, CRM platforms, and product usage.But building a strategy is about more than gathering...

What Is First-Party Data Marketing? First-party data marketing is the strategic use of data you collect directly from your audience—through your website, mobile app, email campaigns, CRM systems, surveys, or how users interact with your product. This data forms the foundation for creating personalized, relevant marketing experiences that build trust and...

What is Vertical SaaS? Vertical SaaS is software built specifically for a single industry or niche market. Think of CRMs or project management tools—for example, Salesforce or Monday.com. These platforms serve broad audiences across many sectors. In contrast, vertical SaaS offers similar functionality, but with workflows, compliance features, and UX...

What’s Fueling the Growth of Vertical SaaS? It’s no secret—Vertical SaaS is pulling ahead, fast.With a median growth rate of 45%, it’s comfortably outpacing horizontal platforms, which are sitting closer to 28% (Mostly Metrics). But this isn’t just a wave of market demand (We have also covered a very detailed blog on: Why vertical SaaS companies are...